Corporate Communications Case Study Example | Topics and Well Written Essays - 2750 words

Corporate Communications - Case Study Example The UK-based international grocery chain Tesco is a world leading retail chain and its general merchandising retail chain activities stretch far beyond the European Union. By sales and profits, it is not only the largest British retail chain but also the best-known grocery store in the neighborhood. Right now according to statistics its global sales along with domestic market sales, exceed  £3 billion. Going by revenue figures it is the third biggest global retail chain based on revenue, behind Wal-Mart in the first place and Carrefour of France in the second place. However, Tesco is ahead of Carrefour in profits. Though the organization started off as a seller of food and drink, now sells almost every imaginable item required by the household, including clothes, banking and financial services, telecommunication, healthcare, insurance, electronics and electrical and much more. Corporate Communication can be defined as â€Å"The activities undertaken by an organization to communicate both internally with employees and externally with existing and prospective customers and the wider public. Corporate communication is sometimes used to refer principally to external communication and sometimes to internal communication, but strictly speaking covers both, the term implies an emphasis on promoting a sense of corporate identity and presenting a consistent and coherent corporate image† (www.dictionary.bnet.com). Thus Tesco has been using Information and Communication Technology (ICT) in its retail operations. The use of ICT at Tesco is effectively practiced in its public and customer relations strategy such as with individuals and organizations, including its employees, customers, competitors and suppliers. An effective communication strategy is an essential element at